Today I have a phenomenal woman as an interviewee, Blanca Perper. Blanca is the Founder of Laws of Life, LLC, a digital marketing agency that inspires, empowers & energizes through entertainment and media solutions.
Blanca worked as a lawyer for 25 years after which she decided to make a shift in her life and became a talk show host and a producer of Webcast Network on the laws of life, love, fitness, fashion, health, sex, nutrition and amazing kids.
This interview deserves all your attention. Enjoy!
PLEASE TELL US ABOUT YOURSELF AND THE BUSINESS YOU STARTED.
I was a lawyer for 25 years and one day, I had to make a shift. I had to decide – what do I want to do for the rest of my life? I decided that I would become a talk show host and create a webcast network and digital marketing agency.
WHAT DOES YOUR TYPICAL DAY LOOK LIKE AND HOW DO YOU STAY PRODUCTIVE?
Producing 10 webcasts a week, two networking groups and a weekly newsletter plus running my digital marketing business definitely keeps me on my toes.
THE JOURNEY SO FAR
PLEASE DESCRIBE THE PROCESS OF LAUNCHING YOUR BUSINESS.
I started my webcast Laws of Life 4 years ago in November 2016. I always had a passion to interview people and shine a light on their stories. Once I had no choice but to make a shift, I opened up Laws of Life LLC in honor of the name of my webcast that I loved. The name is a combination of my experience as a lawyer in combination with how important “life philosophies” are and how my father and mother were always teaching me life lessons to remember.
I didn’t need any money to start and I definitely didn’t want any partners. I self taught myself everything and woke up every morning teaching myself video production, video editing, social media strategies, live streaming techniques and I just went for it! It all started with my networking and finding guests through the networking process.
WHAT HAS BEEN YOUR BIGGEST ACHIEVEMENT AND YOUR BIGGEST CHALLENGE SINCE YOU STARTED YOUR BUSINESS?
The biggest achievement is creating the vision of my own webcast network and being able to collaborate with other webcasters on the production of their shows. We also have a webcast coaching club and I train them 90 minutes every week on how to produce their show, edit their show, interview the guests and also obtain sponsors for their show. We also started a Kids Webcast coaching club. Becoming a talk show host on True Oldies Radio starting September 2 is also a big achievement for me because it validates the webcast network that I created.
The biggest challenge is waiting for the believers to see the magic in your vision and to keep creating even when the raindrops (money) isn’t falling. That’s the hardest part but once a few raindrops fall, you start to smile and realize you’re on the right track.
WHAT STRATEGY DID YOU USE TO GROW YOUR BUSINESS? AND HOW?
My main strategy is consistent meetings with the people that support me. Consistent attendance at networking events, consistent posting on social media, consistent coaching meetings, consistent content creation and consistent production. To me, consistency is everything and you need to be relentless about it. If you do that, you will succeed.
WHAT IS YOUR VISION FOR THE FUTURE OF BUSINESS?
Business has drastically improved as the need for a digital strategy has increased given the pandemic. My intention is to definitely expand with more webcasts which will require more video engineers, audio engineers, video editors, content creators, writers and editors. I would also like to involve the community as much as I can in this journey, both kids and adults.
RECOMMENDATIONS & FINAL THOUGHTS
ARE THERE ANY RESOURCES OR TOOLS YOU WOULD LIKE TO SHARE WITH OTHERS THAT HAVE HELPED YOU RUN YOUR BUSINESS?
Live Streaming Pros have been an incredible resource to building my streaming confidence. You Tube is the best thing ever created and I have received hours of education from so many influencers.
Jeremy Haynes has taught me unprecedented digital marketing strategies and my co-webcasters Rochelle Schwartz teaches me the Laws of Love, Andrea Sommerfield teaches me the Laws of Fashion, Beth Meirav teaches me the Laws of Health (Sadkhin complex helped me lose over 40 pounds and my fiance lost over 40 too), Carol Wilkinson teaches me the Laws of Mirroring Your Magnificence, Karina Braun Barovic teaches me the Laws of Fitness, Dr. Stacy Friedman teaches me the Laws of Sex, Pamela Fox Leonard teaches me the Laws of Nutrition and Sharon Alcalay Leibovici and Talia teach me the Laws of Singing and Kids. All of my coaches have taught me so much!
WHAT OR WHO HAS BEEN YOUR GREATEST INFLUENCE IN BUSINESS AND WHY?
In business, Jeremy Haynes has given me a world of education. He is a revolutionary and one of the best (and youngest) and most brilliant coaches I have ever seen in the field of digital marketing.
WHAT ADVICE WOULD YOU GIVE TO OTHER WOMEN WHO WANT TO START THEIR OWN BUSINESS?
As coach Rochelle says on The Laws of Love, no one ever got to the Olympics without a coach. If you can surround yourself with coaches that inspire and motivate you, make it happen. It’s changed my life.
WHAT BUSINESS IDEA DO YOU HAVE THAT YOU ARE WILLING TO SHARE WITH OTHERS?
A MILLION IDEAS. Webcasting is a form of networking and once people realize that when you invite someone onto a webcast or invite someone into a networking group, you’re building relationships and this is what Laws of Life is all about.
IS THERE ANYTHING ELSE YOU WOULD LIKE TO SHARE WITH OUR READERS?
Laws of Life is not just a company. It’s a community. Join us for networking every Tuesday at 11 am and every Wednesday night at 7 pm.
Be on one of our webcasts or recommend a guest. Or just like, comment and throw a watch party on them. Whatever you do, find a way to connect. This is where the joy happens. Because community counts.
Welcome to the Biz Ladies interview series!
If you’re new to these series, I interview women entrepreneurs on how they started their business, what was the idea behind it, how they got where they are, the struggles, the reality and more.
By sharing their stories, we want to inspire other women to get started.
If you are interested to share your own story on the Biz Ladies LET ME KNOW!