How I Started A Media Channel and Changed The News For Good

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Megan Sanchez EVMO News
Team Size

10

Revenue

Not disclosed

Location

Italy

STart Date

2017

Today our inspiring female entrepreneur is Megan Sanchez, founder of EVMO news. Megan is pursuing a noble mission to make the world a better place and has a focus on building a recognizable brand. Learn how she started her media channel focused on publishing positive world news.

INTRODUCTION

PLEASE TELL US ABOUT YOURSELF AND THE BUSINESS YOU STARTED?

My name is Megan Sanchez and I identify myself as a third culture woman who belongs to more than one culture and way of life.

In my childhood and adolescence, I grew up in Eurasia in the East, and North America in the West. This pushed me to speak English, Italian, Russian, French and modern Greek from an early age and inspired me to build something to bring cultures together.

After graduating “summa cum laude” in International Relations & Global Politics with specialization courses in business, (2017) my third culture background combined with my studies prompted me to launch “The Evolution Movement News” (EVMO News).

As of February 2020, the EVMO team expanded a seemingly modern journalistic website to include interactive forums and a fashion line dedicated to sustainability, equality and empowerment.  Our t-shirt line “EVMO Women Empower Each Other” sold out at our first pop-up event!

We seek to make the world a better place by providing daily global positive news in art, poetry, music, humanity, and the environment.  The Evolution Movement News is more than a media channel, it’s a home where everyone can belong and grow together!

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Megan Sanchez EVMO News
Megan at the EU headquarters in Geneva one year before graduating summa cum laude in International Relations and Global politics. This is where Megan learned about the intricacies and complicated aspects of the political and economic worlds and realized the contemporary news media world was engulfed in "fake news" and negativity at an increasing rate.

WHAT DOES YOUR TYPICAL DAY LOOK LIKE AND HOW DO YOU STAY PRODUCTIVE?

A typical day is waking up around 6.30 reading the mainstream negative news and then researching some positive news.

I like to balance the facts and perspectives to get a big picture. I brainstorm content plans for 1 week at a time so that EVMO does not run out of ideas.

I read a lot of self-help books and business books to stay up to date on the digital reality of today. Clear communication and empathy, I learned, are also necessary to make teams work efficiently.

“No matter how smart you are, if you don’t know how to work with people, your dreams will just remain dreams” – Jack Ma

THE JOURNEY SO FAR

PLEASE DESCRIBE THE PROCESS OF LAUNCHING YOUR BUSINESS.

I got the EVMO News idea one late night around 1 a.m, as I was having some trouble sleeping.

My graduation in 2017 from my first studies (Economy & Politics) had prompted me to seek a job, but my mind kept racing towards creating something.

I reflected upon all the tragic events going on globally and decided to build a platform to spread positivity worldwide and inspire people to be their best selves and live their best lives.

The name was born out of the concept of “evolve” – as I was reflecting: no matter how tough this world may seem, we are genetically wired to evolve from experience and grow.

Evolution is a process and its moves, it is never stagnant. This is how “Evolution Movement News” (EVMO News) was born.

In the beginning, I started from scratch. I built the official website, launched all of its social media and managed and coordinated PR, advertising and events.

I did not hire anyone, I wanted to create it with my own two hands and invested just enough money to sustain the website & advertising.

I did not have any partners, most people thought my idea was insane.

“The people who are crazy enough to think they can change the world are the ones who do.” – Steve Jobs

 

EVMO News presenting our hybrid poetry project at the German Institute of Perugia
EVMO News presenting hybrid poetry project at the German Institute of Perugia

WHAT HAS BEEN YOUR BIGGEST ACHIEVEMENT AND YOUR BIGGEST CHALLENGE SINCE YOU STARTED YOUR BUSINESS?

Biggest Achievement: My biggest achievement was making an abstract idea like “evolve” into something tangible like a website with real articles, a fashion line built to inspire, and a communication plan that would work well with our target audiences.

Biggest Challenge: My biggest challenge is to raise the awareness of EVMO News at a worldwide level to really make our world a better place.

WHAT STRATEGY DID YOU USE TO GROW YOUR BUSINESS? AND HOW?

Creating its digital identity was the most important task to be handled. The brand is still emerging and needs constant attention and tweaking to stay in line with our times.

Product development came after followers were already familiar with who we were and what are missions stood for.

Customer care followed, with extreme attention to feedback so that we can continue to provide maximum quality and satisfaction to our customers. Innovation is constant and omnipresent at all stages.

WHAT IS YOUR VISION FOR THE FUTURE OF BUSINESS?

For the next five years, the EVMO News ambition is to expand, hire more professionals and continue to make this world a better place.

EVMO Fashion Line
EVMO Fashion Line
good news fashion
"EVMO Women Empower Each Other" t-shirt
evmo news fashion
Megan in "JUST EVMO" t-shirt, inspired by the iconic Nike "just do it" slogan, but made unique and different to fit The Evolution Movement News' message and mission: just evmo, just keep evolving.
evmo cake pop up event
EVMO Pop Up Party Cake

RECOMMENDATIONS & FINAL THOUGHTS

PLEASE RECOMMEND ANY RESOURCES AND TOOLS THAT YOU USE TO RUN YOUR BUSINESS.

We love PLANN and Hootsuite for Instagram planning. Images are quickly swaying towards videos, we like GIFS and apps that can add movement to images.

Upon expansion, I will most likely launch master’s courses and advice on which proper tools to use for the growth of businesses and what strategies I used.

An upcoming book is already being brainstormed!

WHAT ARE YOUR FAVORITE BUSINESS BOOKS, PODCASTS OR BLOGS?

Zero to One by Peter Thiel, Words that Change Minds by Shelle Rose Charvet, The One Page Marketing Plan by Allan Dib, Think and Grow Rich by Napoleon Hill and many more.

WHAT ADVICE WOULD YOU GIVE TO OTHER WOMEN WHO WANT TO START THEIR OWN BUSINESS?

Don’t wait for others to join your journey, create your own journey, you are an almighty woman who CAN!

 

WHAT BUSINESS IDEA DO YOU HAVE THAT YOU ARE WILLING TO SHARE WITH OTHERS?

I have many and plan on creating some seminars where we can all group together and create. Hopefully, we can follow each other to grow together and learn together, I am always available on LinkedIn and am always here for you for a chat.

 

Violeta Semenova

Violeta Semenova
Founder
theBizLadies

Welcome to the Biz Ladies interview series!

If you’re new to these series, I interview women entrepreneurs on how they started their business, what was the idea behind it, how they got where they are, the struggles, the reality and more.

By sharing their stories, we want to inspire other women to get started.

If you are interested to share your own story on the Biz Ladies LET ME KNOW!

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